GVI Weekly
Understanding Customer Acquisition in the Modern Age
CAC measures the transaction. The trust ledger measures what follows. Platforms that confuse the two tend not to last.
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Weekly notes on what we're paying attention to.
CAC measures the transaction. The trust ledger measures what follows. Platforms that confuse the two tend not to last.
The Gutenberg Press democratized knowledge. AI is doing the same for intelligence. The pattern is worth examining.